“…The QFD process and the House of Quality tool can be applied in most any industry to increase quality and better meet the needs of its customers. The HOQ matrix can assist in prioritizing the initiatives of anything ranging from computer processor design to hotel management. It facilitates decision making for engineers and sales people, alike. It helps to document the voice of the customer just as easily for healthcare services as for fast food services. In truth, the House of Quality is universally applicable, and probably the only “building” big enough to accommodate all the industries in the world.”